Deina M King
Coaching & Advisory

Align with Purpose, Fulfill Potential

Executive Coaching Services

Are you ready for more—more meaning, more growth, more balance, more impact? Perhaps you're facing a new challenge, or you've reached a new level where the strategies that brought you here aren't serving you anymore.

This is where transformative leadership coaching becomes your catalyst for breakthrough performance. Together, we'll partner to:

  • Tap into your wisdom and turn insight into action

  • Expand your vision of what's possible then build the bridge to get there

  • Cultivate a leadership presence that inspires both results and genuine connection

    • Executive Presence & Authentic Leadership

    • People Leadership

    • High-Impact Communication

    • Career Transitions & Advancement

    • Purpose-Driven Decisions

    • Work-Parent-Life Balance

My approach combines practical business experience with transformative coaching methods. Let's explore your path to greater impact, navigate change together, and unlock your leadership potential with renewed purpose.

This isn't just about meeting goals—it's about expanding what you believe is possible and creating real, lasting change.

Advisory Services

Drawing on 20+ years of building and leading teams through crises and hyper-growth cycles, my advisory services bring strategic focus and deep operational expertise to support your organizational breakthroughs. We'll partner to create solutions that deliver results, no matter your focus—from navigating market transitions to scaling operations or developing your next generation of leaders.

    • Go-to-Market Strategy & Execution

    • Sales Operations & Performance Optimization

    • Complex Solution Selling & Executive Engagement

    • High-Performance Team Building

    • Talent Acquisition & Retention Strategy

    • Change Management & Cultural Transformation

  • Deina's Leadership Impact by the Numbers

    • Revenue Performance: Top President’s Club winner during 17-year tenure at LinkedIn; leading teams of 100+ and revenue in excess of $250M

    • Business Growth: Drove 19-59% year-over-year increases in key performance metrics including new logos, bookings, and customer growth, while improving AE productivity by 30% through strategic operational changes

    • Commercial Innovation: Expanded deal sizes by 10x through competitive displacement strategies; generated 44% year-over-year growth in media revenue via innovative bundling approaches

    • Client Retention: Enhanced renewal rates by >15% through standardizing sales renewal strategies and implementing systematic account transition processes

    • Team Development: Increased team diversity from 4% to 30% while maintaining employee satisfaction 10 points above organizational average

Deina M King and her approach

My approach

My journey from tech sales executive to leadership coach has taught me a powerful truth: when we align our inner wisdom with intentional action, extraordinary things are possible.

For over two decades, I lived and breathed the high-stakes world of tech sales. I understand the weight of quarterly targets and the constant pressure to perform. Hitting the numbers was rewarding but watching people discover their own greatness, often in moments when they least expected it, brought a deeper sense of satisfaction.

This revelation led me to pursue my passion for human potential through the Co-Active Training Institute and the International Coaching Federation. Today, I bring together the precision of my tech industry experience with the depth of transformative coaching, creating a unique space where mindfulness meets results.

My approach? It's grounded in the neuroscience of transformation and elevated with compassion. Think of it as high-performance coaching that focuses both on what you do and on who you're becoming. Together, we dive deep into the areas that matter: values, purpose, and action. Whether you're navigating a career transition, scaling your impact, or seeking greater purpose, we'll work to unlock the wisdom and strength that already exists within you.

I believe that true transformation happens when we have the courage to be both strategic and soulful, both ambitious and authentic. That's the sweet spot where peak performance meets personal fulfillment and that's where we'll go together.

  • You helped me steward my thoughts, intentions and goals through a time of immense change. What I am most grateful for under your guidance was the way you forced me to name what I want (and what I don't want) in a way that I couldn't articulate before….Our work together was formative in crystallizing what I really want my life to look like, and what truly fulfills me.

    Sonja Kristiansen
    Chief Business Officer, TripleLift

  • Deina's coaching has been nothing short of exceptional. I was proactively searching for a proven, supportive, and respected Executive, instead of an individual who'd only learned from frameworks, in order to meaningfully up-level my career, mindset, and business acumen - and that's exactly what I've obtained through this engagement. I liken it to learning a sport from an Olympian, someone who has 'been there, done that'. Through this time, I have made considerable progress in my professional and personal life. I could not recommend Deina more.

    Mike Williams, Head of Sustainability & Founder

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